written in 2022 @ kawagoe – reviewed in 2024
before covid hit us and left us all stranded for a couple of years, i started connecting with designers and creatives in japan. full of curiosity for the culture, the practice, and the current state of the field, i made a call on twitter to meet local designers and creatives.
that’s how i met nori iijima and his company GIV. from the heart of kawagoe, GIV is bringing web and graphic design plus marketing services to local businesses. since the moment we connected on twitter we’ve been supporting each other and cheering each other through the pandemic.
this writing is a memory of the meet up in kawagoe – for myself, for the people at GIV and for anyone interested in japan and design. i will sum up the experience in three different parts: immersion, past meets future and a break from the noise.
immersion
blue skies and a perfect temperature were the start to a business meeting in kawagoe. when i was waiting for nori and the team, i had a moment to adjust to the pace and feel the peace of kawagoe. slow, calm and quiet life; combined with the warm light and temperature, i felt welcomed.
nori planned an entire day of local activities that would allow us to experience kawagoe through the concepts and key ideas which influence the everyday approach to business.
the first stop was a traditional kimono shop, the sensei in this shop has been responsible for dressing celebrities and figures from japanese pop culture. every pattern and design of the elements of a kimono have a meaning — picking up what to wear is a mix of taste and identity.
my first choice was purely based on taste and the pattern is used to “express hope and gratitude for a newborn.” the sensei suggested to change and we ended up picking a more neutral and simple pattern.
the experience of getting dressed was unique; while wearing a kimono, i felt like the sense of what i knew was rebooted and all of a sudden found myself experiencing things from a new point of view.
walking through kawagoe in a group dressed in kimono gave me a sense of immersion that otherwise i would not have been able to achieve.
this moment was designed to prepare us for the rest of the experience, immersing ourselves in the culture wearing traditional japanese clothing and learning more about the identity, importance and meaning of kimono.
past meets present
kawagoe is a short commute from tokyo, and only a quick twenty-minute ride from my accommodation during the trip. riding the train is like traveling back in time to edo, a past period of japanese history.
in kimono dress, we strolled the streets of kawagoe and talked about the architecture and stories of this city. one thing that stood out is how most of the buildings use black walls; this was an invention from kawagoe constructors to protect the buildings from fires. builders could achieve the distinguished dark color using imported pigments from india. as with kimonos, this black was not purely functional; it also expressed an identity of status and symbolism.
during our meeting in kawagoe, we experienced a japanese tea ceremony — a very delicate and specific procedure where a ceremony master prepares tea through a harmonious, delicate, and carefully studied process. in the words of our coordinator:
“Even if a ceremony master has been doing this for decades, they feel like they’re never ready nor perfect. There’s always ways to learn, improve and get better. But, they are thankful for doing their best each time, and are grateful for the imperfections of the process”.
this is not far from how i feel about design. we are never done learning nor designing — however, there’s a sense of gratefulness for doing our best every time, improving and learning with each iteration. improving our processes, systems, and knowledge.
although kawagoe is full of pride in its own history and past heritage, there are many buildings being restored to make space for newer and modern experiences. we had the chance to meet one of the people making a big effort in this transformation. we received a nice tour of one of the recently restored cafés and talked about what it takes to achieve this.
a break from the noise
the trip ended with a short pause from the noise of busy life, as we experienced zazen for the first time. the priest guided us through the origins of zazen, explaining the details of the practice and its rituals.
for 30 minutes, we meditated and reminded ourselves that not everything in life needs to revolve around work. we were invited to sit down, look ahead, and clear our minds — and as simple as it sounds, it was probably the most difficult thing to do. it’s easy to stay in the loop of productivity, but challenging to take a break and look inside ourselves.
sharing experiences was the closure to this perfect journey — although the meditation space was the same, our minds and thoughts wandered somewhere different. hearing from the rest of the group was healing and reassuring: there is simply no right or wrong way to take a break, and everything is welcomed.
the physical space is very important. creating the perfect atmosphere for meditation involved handpicking objects full of history, having a very aesthetic and pleasant room free of distractions — and carefully choosing the essences and sounds to set the right mood for the practice. it felt as if the priest intentionally designed this space, much like we as designers curate experiences for our projects.
afterword
half a day in kawagoe gave me new tools and ideas to navigate both my professional and personal life. having the perfect guide and company helped me discover this city, and i'm glad to capture these insights in this writing.
there are three takeaways from my time with the guide and the wonderful people from GIV.
01
experiencing and observing from the outside is helpful — but putting yourself in the shoes of the locals gives you a new level of immersion. how can we do this in our digital products to design better systems?
02
most of the people i met during this trip hold tradition in a very special place — they look for ways to blend the new ways of doing things without forgetting where they come from. how can we keep moving forward while learning from past experiences?
03
moving ahead and being productive is not the only path. pausing to reflect on ourselves is just as important as being ambitious. i want to find moments of silence more often and create a physical space that is inviting for that. how can we bring breaks from noise into our daily lives?
thank you so much for reading, and thanks to nori iijima from GIV and everyone on the team for this great experience and for some of the photographs i am using in this article.
special thanks to ariya for guiding us and preparing this very special day in kawagoe.
/ rc
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01 GIV株式会社
02 photography: @GIV_Tama
03 @nori_iijima